How to Find our Fonts
Unsprawling has purchased 3 main brand typefaces that we prefer to use for official communications.
They are available for download and use for all members of Unsprawling, in the BRANDING > FONTS directory of the Unsprawling Kitchen.
Unsprawling encourages the use of similar alternative fonts when accessibility to custom fonts presents an issue. Below, I’ll outline some typography standards — suitable uses and replacements for our brand fonts!
(Research needed: Suggestions for TikTok and Instagram editors)
Read more: Moggen Font Story (coming soon)
Moggen
Moggen is a luxurious, contemporary display serif font designed by Greentrik6789. We use it for our wordmark. Its stylistic alternates, ligatures, and swashes make it an ideal use for these large display uses.
Ex: wordmarks, document or poster titles
Moggen’s high stroke contrast, thin serifs, bulbous terminals, slightly-squared and pinched counters, and unique flourishes give it a refined, delicate, but playful, and organic feel.
Its sprouting and merging characters reinforce the meaning of “unsprawling” as a chaotic, but intelligent and respectful process of reconnection and coordination.
However, these decorative features make Moggen feel overwhelming or difficult to read in large quantities, or small sizes.
Moggen is also limited to one weight (thickness), and as such, is not very suitable in non-display situations.
Ex: headers, subtitles, body text
Alternatives to Moggen
In general, substitute Moggen with Didone, Caslon, or Garamond style serifs, especially ones that feel softer or more organic — pick fonts that are reminiscent of vintage posters, magazines, or newspapers.
Best Overall
Great for Display
Also Great for Body
Read more: Escuela Font Story (coming soon)
Escuela
Escuela is a playful, contemporary sans serif font designed by Carlos Campos. It, and it’s alternates, are our most widely-used fonts especially Escuela Black.
Ex: captions, title cards, document headers, and graphics.
Escuela’s sleek angled terminals, relatively-high stroke contrast, tight spacings, slightly-squared letter shapes, and pinched spurs give it an elegant, expressive, and pragmatic feel.
Escuela’s name translates to “School” in Spanish. Possibly inspired by disciplined whiteboard marker penmanship (speculation), Escuela maintains an ultra-legible balance between striking geometric cleanliness, and organic humanist flair.
Coming in a variety of weights, widths, and slants, Escuela is very suitable for most uses — though its detail is most apparent at moderate to large sizes, and thick weights. More neutral font choices may be more appropriate for small text, especially in large body paragraphs.
Alternatives to Escuela
In general, substitute Escuela with geometric sans serifs, especially the contemporary wave of experimental, but legible neo-grotesques.
Best Overall: Work Sans - Google Fonts
Great for Display
Great for Legibility
Expressway
Expressway is, you guessed it, the font typically used on traffic signage across North America. Specially designed for this purpose, the font is ideal for legibility at fast speeds and small sizes.
A grostesque font similar to Escuela, Expressway is slightly taller, with wider apertures, low stroke contrast, and unique legibility features (like the sliced lower-case g). This gives Expressway has a more pragmatic, humble, and demure feel.
Expressway is highly suitable for body paragraphs, or other small text features intended to be unobtrusive like callouts, citations, or subtitles. Expressway comes in a variety of weights and widths as well, which make it more neutral and muted display alternative to Escuela.
Alternatives to Expressway
In general, substitute Expressway with other simple grotesks — especially ones that feel slightly more compressed, professional, or specially designed for readability on signage or UI.
Great Choices